Licensing & Brand Extension
When bands become brands in their own right, we help them generate revenues through creative licensing programmes.
Sensitive
Licensing can be a very lucrative source of revenue for artists but it has to be handled sensitively and creatively so that any licensed product is “on brand” and reinforces the band’s values, image and heritage.
Pro-active
We act as a pro-active creative agent, seeking appropriate opportunities via our network of licensing partners.
Connected
This is a growing and diverse market, from calendars and posters through book publishing, licensed fragrances and fashion ranges, to figurines, mobile phone charms, iPod cases – in fact anything that can be branded and valued by fans.
We have the contacts and the experience to handle all aspects of licensing and artist-brand extensions.
Collaborative
As with everything we do, we prefer close collaboration with clients, to ensure we deliver the best possible products for a given artist.
For brand owners seeking a comprehensive, creative promotional merchandising service there is Brand-Inc our sister company also based here at 41 Mitchell Street - www.Brand-inc.net.
Get in touch
020 7253 7185
charlie@firebrandlive.com
stevek@firebrandlive.com
Recent Stuff
Lily Allen Calendar
Posters and calendars are a great way to give fans what they want and drive revenue for artists. Laden with classic Lilly angst the photo shoot produced some great results. Calendar licensing hits all relevant territories and covers the broadest distribution through an array of retailers
Grateful Dead
Classic Vintage bands retain their strength when relevant fashion trends come around.Grateful Dead were licensed into Topshop by Firebrand in early 2009 to coincide with heritage trends that were influencing t-shirt design on the high street.The design sold to a new generation of people often unaware of the relevance and history of the band.