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About Us

Firebrand Live external image

We are Europe's leading independent music merchandising and licensing business offering a range of services to the music and wider entertainment industry. Our difference stems from our focus on fans and their specific characteristics, at the heart of the creative process.

Independent
We have no hidden agenda or corporate paymaster. We win when our clients win. We must be doing something right! Our client base has been growing consistently over the last eight years. We are our own biggest critics and we strive to improve what we do continuously.

 

Passionate
We are passionate about what we do, about satisfying clients, about understanding and delighting fans. We are human and absolutely love what we do. The founders of the business are all still involved in running it.

 

Experienced
We understand the pressures , the technicalities and vagaries associated with music and entertainment industries. We have experience across every facet of the industry – record labels, publishing, Brand Partnerships, Retail and of course merchandising . Like you we are entrepreneurial, we love music, we get a kick from creating worthwhile stuff and we believe you can be informal and professional at the same time. We are far from corporate, but we do pride ourselves in combining creative flair with professionalism.

 

Connected
Our offices are in East London but over the years we have built a highly effective global network of distributors, wholesalers, retailers, sub-licensors, suppliers and business partners, so wherever your fans are, we reach them. We deliver international tours, retail and licensing programmes, and direct-to-fan sales in all key territories.

 

Flexible
We work with individual artists at all stages of their careers, from the global superstars of today to unsigned hopefuls of tomorrow in music and comedy. We also work for festival promoters, management companies and record labels. We operate a range of commercial frameworks and business models with clients, being as flexible as possible to accommodate our clients. We are happy to work with any band, brand, individual or organisation that requires merchandise to be designed, produced and distributed.

Some of Us

Justin Smith-Production and Tour Operations

Turns designs and ideas into real stuff. Makes it all happen. Justin is a veteran of `the Road`, a mathematics graduate and a font of all merchandising knowledge with the scars to show for it.

Danny Oakes-A&R and  Account Management

Founder of Firebrand Live, taking overall responsibility for new business development. The face of Firebrand in the UK and over-seer of client relationships.

Neil Boote-MD and Team Captain

Spent last 25 years in music business.Worked in retail-Commercial Director,Marketing Director(Virgin Our Price),Entertainment Unit Director(WH Smith).Followed by a number of years working at major record labels-Sales Director(BMG), Business Development Director(Sony BMG).

David Bell-Founder and A&R Consultant

MD and founder of Seminal Merchandising-leading Irish concession business. David remains heavily involved with number of major clients having decided to get into merchandising whilst at university ty in Dublin.

Hywel Davies-Non-executive Director

One-time professional violinist and purveyor of business wisdom.Ran an international Merchandising operation, an orchestra and a CD duplication business.

Steve Kincaid-E-commerce and Retail

Previously Zavvi E-commerce Director,Marketing and E-comm Director at Virgin Megastores.Steve ensures we get the widest possible distribution across global retail and direct-to fan stores.